Month: February 2018

Dangers of Ignoring SEO

Ignoring Search Engine Optimisation (SEO) always costs you. Whether you pay in time, money, or visibility there are going to be several advantages to this integral new media marketing tool that you can’t risk missing out on. This is particularly vital for new businesses, which often have difficulties with visibility and gaining a good name. Even the best service in the world from a seo company is no good unless it can be seen.

What is SEO?

SEO is a series of practices involving the use of keywords, correct placement and timing of content, and the use of appropriate language in order to ensure that a business is favourably placed on search engines. Particular emphasis being placed on Google, for obvious reasons. This involves regularly publishing content on your site which is on topic, relevant, and involves the correct keywords so, should anyone search those common keywords for your subject matter, you will appear on or near the top.

Benefits of SEO

First of all there’s the simple increase in traffic. With all the many competing businesses out there being seen presents problems, and opportunities, like never before. There are hundreds of sites online that perform the same service you do, but there is also a global marketplace out there for anyone who can correctly take advantage. Keeping yourself relevant is something you can’t afford not to do. In addition to visibility your business benefits from the trusted reputation of Google. The truth is no one goes past page two on Google if they can avoid it.

But I Already Advertise!

There are several differences between SEO and traditional advertising, and there are dangers to ignoring SEO in favour of regular ads. The simple and most obvious difference being that SEO is free, and effective. With a little knowledge and guidance, you can build yourself some basic SEO content that will boost your market share without costing a cent. This means you can spread your good name online with a high return on minimal investment. Any publicity you can gain without paying for ads is money left on the table. In addition, SEO rankings don’t sleep. While a regular ad works in certain places at certain times SEO is all over the world twenty-four seven.

Risks of Hesitation

It can take time to boost your SEO ranking to a place where you will see major benefits, but every day you aren’t doing it is a day someone else is. The positioning on a search engine is competitive. You gain is everyone else’s loss and vice versa. If you get in early you can take a leading position that might otherwise be occupied by a lesser service that took the right steps earlier. It’s a hard fact of
life that quality sometimes loses to marketability, but it’s a reality you need to adjust to.

Ignorance of SEO always costs. Whether the price is money, time or visibility not getting ahead of the market will come back to bite you if you aren’t careful. Act now and gain a better spot in the rankings. Take the spot you belong in, before someone else does.


Cybersecurity services

Have you ever experienced a weird and different website display on your computer? or receive negative comments on your good looking Facebook or Instagram profile picture? this is not just a normal occurrence but a serious crime that has risen to prominence over the years. Many organizations have lost unbelievably huge amounts of money through hacking. All of the examples given above have been committed by online criminals. When you are seated at your computer or laptop screen, you are not safe since your computer is a medium of cybercrime. Online lifestyles being part of us, you have to be keen on your personal accounts, business websites or even websites of an organization you work for. Detecting cyber crimes can be done earlier and even prevented with the help of The Scarlett Group before they spoil your reputation.
How do you detect your computer is under attack?

Whenever you see funny or weird link pop-ups, don’t rush to open them. They can be really dangerous to your computer. These links are designed with a luring display to the eye.
Ghost account management. You may be logged off from your email or social media accounts and then surprisingly they are being operated. These are probably hackers in your accounts. Since credentials are personal, access to your account is wrong and may leave you in a mess.
Helping you in case of a cybercrime?
You can be victimized. Don’t avoid to use the internet because you will lose a lot. Know we can help you solve the problems and continue enjoying your online life.
Here is what we do:
Come for updated antivirus: With your computer installed with an antivirus, any form of attack is blocked leaving it safe for use. Getting a new and updated antivirus will enable you to have the safety you need.
Get protection advice: With our specialists available and ready to talk with you, you are assured of protection. We will give you protection measures such as keeping your passwords unpredictable and strong, constant changing of your passwords and websites prone to cybercrime attacks. Creating time and coming to get information will surely not go to a waste but we assure information that will keep you safe and comfortable.
Website transformation: Constant changes to your website services will keep your computer safe. Since there has been a higher cybercrime rise in 2018, it is advisable that you seek more transformation to counter the challenge. We assure you of every update you need for your safety whenever you are online.
Setting your computer systems: By having all your systems set appropriately, there is a chance of security. If your organization is under threats of cybercrime, we will be at your doorstep ensuring your servers are well set and maintained to keep your organization going smoothly.
Before you get to the point of coming for our services, take into considerations the importance of keeping your computer safe. You won’t like it losing credibility after a porn link is shared on your facebook account or your organization losing a lot of funds! Prevention is better than waiting to be victimized. Stay safe.

Best ways to use a DJI Mavic Pro


The Mavic Pro was built for adventure, so get out there and have one! And film yourself doing it.


Film an outdoor sport

One awesome use for your new DJI Mavic Pro is to film yourself or your friends doing an outdoor sport like mountain biking, hiking, snowboarding, skiing, surfing, or road cycling.

Use ActiveTrack mode to follow your subject automatically so you can be free to focus on recording the awesome action. There are 3 different types of ActiveTrack modes, so play around with this feature until you find the one that best suits the sport you are going to film. If you’d like, read the DJI Mavic Review to learn more before purchasing the expensive drone.


Try Sport Mode to get your drone moving up to 40 mph. This makes it easy to track your subject in the middle of a quick activity. One cool shot to try is the “pullback” if you’re filming your subject in a fast-moving sport like surfing, snowboarding, or cycling. Start close to your subject, then fly backward as they come down the mountain or trail or ocean wave. Then accelerate as you zoom out to reveal more of their surroundings. It makes for a really cool sequence.

When you’re ready to land, just press Return to Home, and your Mavic Pro will return to you, even dodging any possible obstacles along the way.


If you’re shooting in really bright sunlight, like trying to capture your surfing or water skiing friend, get a set of ND filters. These act almost like sunglasses for your camera, preventing too much light from reflecting, and helping you get crisp images.


Take amazing travel photos and videos

Don’t go on vacation without your Mavic Pro. Take it along and use it to capture unique aerial images of your surroundings, or shoot video of your adventures. Use it to shoot epic long-shots of video down the beach, or fly it high above the canyon you are exploring. Capture shots of your surroundings you could never get with a camera. And if you do any outdoor sporting or hiking, you know what to do! Put it in sport mode and start shooting.


One awesome feature of the DJ Mavic Pro is that it is so easy to transport. All folded up, it is about the size of a water bottle. And it is ready to go in less than 2 minutes. This makes it the perfect travel companion for documenting all of your journeys and adventures.


Start Exploring

Not sure what to shoot or how to get started? After you’ve gotten your Mavic Pro all setup and ready to go, just start out on some test runs. Make sure you’ve got at least 10 feet around you on all sides, and start flying. Try practicing in a wide, open field. Get a feel for the controls and for taking photos or video while flying. In order to make some amazing videos, you first need to have a great handle on how to operate your drone. Remember that drones crash most often not because of obstacles, but because of user impatience. Go slow and take your time. You can build up to more complicated maneuvers and shots as you get more practice.